Client work · Advisory & SEO
KASH Beauty
An established beauty brand that uses me for experience, judgement and search knowledge — not to build a website.
The relationship
- KASH Beauty is an established beauty brand selling online. I work with the business on an ongoing basis. Other parts of the business, and its website, are run by other people.
My role
- Business and digital advice, search engine optimisation and organic search, input on the website and wider digital presence, and a strategic view where it's useful.
What it shows
- An ongoing advisory relationship is its own kind of evidence. The business doesn't come to me for a build — it comes for a second pair of experienced eyes on search and on how the business is showing up online.
An established business can use me for judgement and search knowledge, alongside the people it already has.