Ask yourself a question? How did you end up here? You must have been searching for how search engine optimization […]

Ask yourself a question? How did you end up here? You must have been searching for how search engine optimization (SEO) works or something closely related to that inquiry? Whether you used Google, Bing, Yahoo and all the other search engines to arrive here on this page, You will begin to understand how SEO ( Search Engine Optimization ) works.

SEO is all about the way you have your Titles ( Keywords ) and your content Organised throughtout your website. Ideally your Content must include good information along with all the keywords you want to rank for. Each piece of content must be informative and show a good flow of keywords that relate to your business website and also what users might type into the search bar to find that information. 

SEO is Basically focused at getting more Search Traffic to your website.

All business needs traffic Coming to their website but so many are not Optmised to attract Customers. There are many different factors when optmising your business website and I will list just a few that are a must before launching your new website.

Website Structure. 

With the introduction of the likes of upwork and , it is a lot more afforable to get a website built. The days of paying 10s of thousands for a business website are gone. The reality today is you can get a website built for a litle as a couple of hundred quid from many countries outside of Ireland.

Problem is a great number of these people thatr offer these services are not up to scratch and do very poor work. Ive seen many come to me over the years to fix such websites and in many cases a complete rebuild is necessary. 

Websites need to be structurally strong which means built well and correctly set up on your chosen server. They need to be secured and have all the right Policies and GDPR put in place. They need an SSL certificate in place so it is not seen as a potential threat to the visitor who wants to enter your website. 

Website Speed.

Website speed is essential both on desktop and on mobile. Slow websites are a big no no to the search engines. Google is the most popular search engine and their ranking are very much based on the loading speed of a website. Having the right Hosting Provider like Spiral Hosting and a well constructed and optmised website is the secret sauce behind any fast loading website. Get this right at the beginning and you are on a winner.


Navigation is another basic requirement for your website. It needs to flow nicely and is easy to understand and enjoyable to navigate around. If the visitor has any problems getting around the website , they will simple leave and go somewhere else. This is called 'bounce rate' which tells the Search engines how long the visitor stayed and where they left. This gives them a general idea of the quality of the website and the visitors experience.

Title of the website.

The title of your website is critical and must represent your overall business intent. Every title after that must relate to the main website title in its own way like an extension of its many meanings. Each Description on all pages must also reflect the main title and discription in some way. This enables google and the other search engines to properly assess what the website is all about and to make a determination of its quality and layout of information. 

Google Search Console

With the above mentioned implemented, you will have to submit your website to the Google Search Console and the other search engine consoles. This is you registering your website to them and then be indexed so they can feature your website on their Search engines correctly. All websites need to do this to start the ranking process.

You then need to submit a sitemap to each search engine to have your website crawled and monitered by each. When each Search engine has indexed your website it will see your titles, Content, Keyword Phrases, Relevant keywords, Images, Products, Categories, Tags and any blogs you have written that explaines your business in more detail.

Search Engine Rankings. 

So with all these measures implemented at the beginning, your business is in a very good place for search Engine Rankings. You have just carried out a basic technical SEO on your website and are set up to start attracting Customers and more search traffic to your business.

Blogs .

Blogs are problebly the most underrated and misunderstood Content marketing tecnique for ranking very well on the search engines. A simple blog with the right title, discription, Images and keyword phrases can reach 10s of thousands of potential customers.

If a potential Customer has a search query that you can answer and answer well then the search engines will make sure that this information is made available very favourably in the Search rankings. Do not underestimate the power of the blog as it is a very nice tool to target the client that you are looking for by answering a question they might have.  

Blogs are also a very good way to get your information out on social media channels. You can used them to share any video or blog that you may have and help you to link to other media channels.

Content is king.

Content is king they say so I always advise my clients to extensively write blogs about every aspect of their business and share that expertise to the people that are interesting in the information. Like I said before, there are many meanings to the main title of your business so blogs are the best way to explain that in detail.   

Make sure the title of each blog has a target keyword that customers want to know about and make sure it has relevant Content related to that topic.

The more quality content you have on your website the better the rankings you will have. The content has to be very good so dont be lazy about your information and have some images or video included if possible.


Links are also very important when trying to rank a website. Again, links are not understood very well and when I try to explain their importance, I correlate them to writing a book. People seem to understand links more with this correlation.

Links are basically linking your website like a web of information within a website and outside of it. Its a bit like the index at the very back of a book or a reference to another chapter within the text. The internal links are the references to other parts of the book or in the website's case , the links to other Blogs that have more information. External links are the index at the back of the book or links to more information outside of the book or an outside website for further information Related to the topic discussed in the information.

Having these links, give google a more in-depth look and how the content is constructed and the relevance of the links to further information on any given subject. This adds another ranking factor to a website and that is 'Authority' on a particular piece of information and its links to other authority websites of simular or more comprehensive information.

The last one are backlinks which is basically other websites linking back to you as a place of good information for their own readers. It is like someone reading your book and recommending it to others.

If the newspaper for example, wrote an article about your book, this would abviously reach more people. So when a high ranking website recommends you by linking to you this says the same and will reach many more readers.

Links are essentially sending you to more information about a particular subject or topic both within your website and outside of it . 


I could write many more pages of Content on SEO and how websites could easily use this to their distinct advantage. Once understood, this knowledge can be introduced step by step so this can be seen to be working in real time.

I have had the pleasure of working with some great companies and have implemented many of what I have just discussed. I have seen the results of this Search Engine Marketing formula for many businesses over the years .

Some businesses will go the route of Google ads for some quick results and short term traffic. SEO is for those who want to build a longterm steady flow of search traffic and do it gradually over time. Its not a quick fix type in Marketing but the building of a brand from the ground up and keeping it there with Good content so it remains at the very top of the search engine rankings.  

I hope you enjoyed "What Is SEO and How it Works" . I have some other blogs you might be interested in. I wrote one Blog on the correlation of SEO with Writing a Book Called SEO Explained In Simple Terms.

Please have a read of the next blog that takes a deeper look into the understanding of how SEO works. Leave a comment of you have any questions. I would be very happy to connect with you and answer anything you wish to discuss further.

Thanks for reading. set up an SEO Agency in Donegal in early 2020 and haven't looked back since. Although the new pandemic disrupted it greatly in march, it has managed to stay afloat as a new business since introduced to Donegal.

So what makes Our SEO Agency in Donegal so different?

The simple answer is we care about our clients and how they rank online and make every effort to allow more customers to see their website. SEO is quick tricky as most SEO specialists will tell you and there are no Guarantees to rank at the top of the search engines.

Google is constantly changing its algorithms and it can be hard to keep up but having good information on your website is key to ranking well. With the majority of Customers using Mobile it is Critical that information is clear and navigation is easy to use. Everything needs to flow beautifully so the customer has a good experience or else there will not be back.

We like to work alongside our clients so they fully understand what it is we do and then clearly show our results of our efforts. We offer some very low packages which allows us to keep a close eye on the business's performance and can make adjustment wherever needed. We go over everything with fine tooth comb so your website is always performing at its best. This can only be achieved with regular maintenance.

Advice to Business in Donegal

SEO is a critical part of overall website maintenance and many companies are beginning to realise this and taking action. Ad spend can be very high and a good SEO agency can save a company many thousands in advertising costs by having their client's website sitting high on the ranking for their customers preferred keyword enquiry.

There are many key factors to ranking and here are just a few.

Website Design

Website structure needs to be good with a good theme and the right plugins.

Server Speed

Businesses need to have a decent server that is fast and reliable with good support.


Websites need to be easy to understand and navigated both mobile and desktop.

Speed / Responsiveness

Websites Need to be lightning fast as long delays in loading will loose you many Customers. People just don't have the patience to wait anymore.


Keywords for each business need to be directed towards the business's ideal client and the keywords they are likely to type in.


Content topics need to be based around what the business is about and their services. It also needs to be about their ideal client's needs and showing their client expertise in their field of business.

Images / Video

Customers respond well to images and video. Many business do now take advantage of this and add this content to their articles.

Social Share

Your website is your base of operation and not your Social media platform. Although social media is a brilliant tool to showcase your business, it is your website that needs the traffic. Having lots of social share features throughout your website is a great way to get more traffic to your business website.


Blogs are gold dust in SEO terms. They enable many different keywords to be used for each business and can show potential customers more information about any Particular business. One decent blog can attract many thousand or hundreds of thousands of potential customers if written correctly and is google friendly.

Links ( Internal and External )

Linking your website internally and externally is necessary to map out your entire website and to show authority by linking to other popular websites.


Google also ranks on a website's activity, New blogs , Social share of content, amount of time a customer spends on your website and where they go too after they have clicked onto your website. This tells google and the other search engines that your website has interest and its content is revelevent to potential Customers. Ranking is all about the over all quality of the website's performance and the customers experience.

I hope that was helpful to you the readers. Its just a brief outline of what an SEO agency in Donegal looks for and then implements into each website. As many businesses will see there is a lot to SEO and how it is so important to consider this service as a help to your business.

Here is an example of a fully optimised website and how it should perform. Freedom Design

Please fell free to comment or contact me if you have any question I didn't cover in this short blog. I would be very happy to answer and advise on your next move.

More reading for business

So why is SEO for business so Important ?

An SEO Agency helps drive organic traffic to websites by adding the right Keywords, Descriptions, Content and Website Optimisations.

SEO ( Search Engine Optimisation)  offers by far the highest levels of return on investment than any other type of digital marketing but most local businesses do not capitalise on its benefits.

There are several reasons for this but the main one is that most local businesses in Ireland do not understand what SEO actually is and what it can do for their business.  

Choosing the right Seo agency in Ireland is critical for any business. It is not just about getting the right keywords but an overall strategic plan for the entire business.

To put SEO in laymans terms, SEO is optimising your business online so more people can see your website and avail of your services in Ireland.

The SEO agency or Consultant takes an extensive look at your overall online presence and then makes a determination on the processes that will bring this business to the front page of search results for keywords that the potential Customer might type in when looking for your service in Ireland.

This process includes optimising all your social media, your website for mobile optimisation , your google my business, keywords, descriptions and link building your content both internally and externally to other websites. Search results and Visibility is the name of the game and visibility to as many Customers as possible is what SEO is all about.  


After the basic search engine optimisation is carried out a business can start thinking about Backlinking to other websites. The better the website the better the backlink.

Backlinking is simply you linking to an authoritative website and them linking back to you. It works like a recommendation one would give for a particular business. It adds credibility and the search engines love to promote websites that have credible backlinks.    


Quality Content is another critical part of SEO . The content has to be clear and written well so people can understand easily and the topic is covered extensively.

I see many SEO Companies putting in lots of keywords and the content is poor  almost to a point where the Content does not make a whole lots of sense. This is called keyword stuffing and is a disaster for any business who want to rank well in the search engines. Content needs to be high quality so search rankings improve with every piece of content.

Relevant Content is another key point. All content needs to be related to your business so Google, yahoo, Bing and the other search engines can understand your business and rank you accordingly. The more you do the the more online visibility you will get. 

Google search is the most used of all the organic search queries so if you are ranking well on this search engine then there is a very good chance you are doing the same for the others also.      

Web Design

Web design and website structure is extremely important to have right . I have seen too many businesses with very poor designed websites. They are slow loading , not mobile friendly and shockingly are not secure. Search engines hate these websites and any one visiting them will have a very bad experience and not return.

Websites like these will be at the bottom of the search engine and very hard to find when a potential customer is trying to find your business. As a business owner,You need to Make sure your web design is up to scratch. If you dont then you are loosing out on many potential customers.

Organic Traffic

Organic Traffic is not to be underestimated. Businesses are spending billions every year on Google ads to reach their desired customer. One of the biggest reasons for this is they are not ranking very well and getting very little organic traffic and need to reach more customers . With a proper SEO strategy many of these business could be saving vasts amounts of their marketing budget every year. 

For those of you when dont understand what organic traffic is , it basically mean free traffic to your website . You will notice the google ads are placed at the top of each search page and the sites underneath will get the the organic traffic. 

All of those websites that are not paid ads are getting free traffic.  They are there because their websites are the websites with the best information and optimised correctly. They will also be linked to many authoritative websites and their Content will be high quality Content. These websites understand  that SEO is a vital part and a ranking factor of their business . They are constantly looking at ways to higher their rankings and to be an authority in their field .

Businesses like these will have someone working in SEO or an SEO company hired to maintain their entire website on a Daily , Weekly , Monthly or Yearly basis, depending on the budget. 

They will be upgrading the user experience, constantly improving Site content, have a set content strategy in place, Site speed will be optimised, Content creation will be added with better rankings in mind constantly.     


The list of Improvements is endless when it comes to SEO. Like i said before, it is the best return by far on a businesses marketing investment. It is critical to find the right SEO Company to work with. One that knows how online traffic works and understands your business goals.

Whether you are just starting off in business or being at it for years, please make sure your website is SEO friendly at least . Get the basics right first . Think who your ideal client is and then imagine them visiting your website. What is the user experience going to be like? is it SEO friendly ? does the site load fast ? Is it mobile friendly ? does it have easy navigation ? is is secure and safe for people to visit ? 

If any of these are missing then you need to fix them or find someone to do this for you . If you would like some advice about SEO , please dont hesitate to contact us, We would be more than happy to hear from whether you are Going it alone with SEO or looking for someone to do this from you. We are happy to advise and help in any way.

You can go to the contact page and fill in the form there.

Another Blog on SEO that may Interest you.  SEO Explained in Simple Terms             

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Seo Explained in Simple Terms is a Brief Explanation on how SEO works and how all the pieces fit together to make your Business More visible on Google.

There is a lot misunderstood about SEO in business so I have decided to give a simple explanation of what it is.

When I first started to do SEO work I was shocked at the number of businesses that did not have any SEO done on their websites. Many of them do not see that SEO was necessary and that just having a website was enough with no more needing to be done.

This was a huge mistake as a website is just like a book that has been written. Google and all the other search engines read your website like a person would read a book and determine whether its any good or not. If the title and description are not good on your website then the search engines will see it as not very interesting and your website will not rank high as a website of any interest. They will see it as not making a whole lot of sense in their indexing and will deem it as a poor website.  

The Correlation With The Book & Understanding SEO

The Correlation With The Book & Understanding SEO

Imagine you are a writer and you have written a book. You title it, you have a short description of what the book is about and depending on this information, people either buy this book or they don't.

So the writer needs to come up with a catchy title and a very attractive and interesting description so people resonate with this book and are Compelled to buy it.

This is a very good Correlation to the way SEO works on a website and how Correlating the two this is so important.  

You have the layout of the book, Pictures, Quotes and interesting chapters so the reader enjoys the whole experience and the meaning of the book. The same principle applies to any website. It needs to be carefully constructed, loads well and has easy navigation for the user or reader.

Then you have the content of the book and again the reader will determine whether this is a good book or not and will have their overall analysis of the entire experience. A website is no different and presents this content through its pages and blog posts. 

Every bit of information is indexed and analysed by the search engines to determine that value of that information and your overall ranking with them. That is just the beginning of the SEO story here.

The Power Of Reviews

The Power Of Reviews

Let's say that this book started to get great reviews and then people started raving about this book to others, that would make this Book very popular indeed with more people knowing about it and reading it. More people would be talking about this and all of a sudden this book is being spread on other platforms by a whole variety of people and organisations who give their opinions, Reviews and so the story continues.  

This is no different from a website that has great content and people want to talk about. The more people talk about it, the more the website is spread and the more reputable people see it and want to talk about it.

The search engines look at all the information and decide that this website needs to be ranked higher as this is what people are talking about and want to see. They know that people visit this website regularly, Comment on the blogs ( Content ) and share this content with their friends and colleagues.

This website becomes an authority and is also connected to other possible authority websites with a reputation for the same Type Content. In the SEO world, we call this backlinking, when websites are connected to one another by mutual respect and linking to one another through their URL link. This is like a CV in a way or an endorsement of the work a particular website are doing or stand for.

Content is King

Content is King

You can talk about algorithms until the cows come home but the reality is, Content is King in all worlds, Physical or Digital and the search engines are dialled into this at their core.

Some of you will attempt the world of Google ads and related ad platforms to be seen and pay for any high ranking but the quality of your content is far more valuable and more permanent.

The search engines can not afford to have anything less than the best websites directly under those who choose to pay for a higher ranking in Google ads and the rest. Their system simply wouldn't work without the constant quality Content from the authoritative websites that are the very reason why Search Engines exist.   

Your Business is about you, so Tell your Story

Your Business is about you, so Tell your Story

Your website is about you so make sure you tell the best story about you and your business. If you don't know how to do this then find someone who can help you tell your unique story online.

Find the very best (Web Developer ) to make your website flawless and looking aesthetically attractive to the potential Visitor.

Make sure that he, she or they have the passion to see your vision clearly and can present it the way you had envisioned it. Then find an editor ( SEO Specialist ) that can help you put your Title, Description, Pages and content together so you are viewed, reviewed, revered and referenced as a leading figure or business in your locality, County, Country or worldwide. 

It's entirely up to you how far you want to go. whether you are a big or small enterprise, your website has to be done correctly and in order, so people can understand and respond to it. 

SEO is the organising of all information and arranging it in a Constructed format so others can find this information, navigate this information easily and revere its information as something that is beneficial and needed by a particular targeted individual. 

Thank you

I hope you enjoyed this SEO Explained in Simple Terms. Please feel free to comment or share this information with others who might need this information. You should also take a look at SEO Specialist Mathew Woodward who I trained with, from 2019 to 2020. This guy has worldwide Awards for SEO and Blogging and I was lucky enough to be trained by him on one of his advanced SEO courses.

I have another Post that you may be interested in. It is titled 5 Digital Strategies To Put Your Company Ahead. It has some very simple steps to take if you are looking to stand out from other businesses. I hope you find something in there for you and that your business benefits as a result.

We will analyse your Business, SEO and web presence and send you our report for free.

Ireland is getting ready to open back up for business and was created out of this crisis.

Michael Kiernan founded out of his love for business. He has worked as a manager in the Bar industry and has also been an entrepreneur all his life.

Michael Changed career back in 2016. He is now working as Life & Business Coach for people who are looking for success in their lives.

He is certified in Digital Marketing and can provide a deep insight into the workings of any business online. Michael has all the available tools to get your Business Ready for opening back up.

Web Presence is a critical factor in today's business but he has found that many businesses or either too busy or do not understand the workings of running their business from an online perspective

In this current climate we are facing, having your online presence set up and fully understood will be Critical. will set all this up for you.

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  • We can carry out a full web audit on your business and see where it can be improved.
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Here is a recent job we did for a young couple running their own Gym. We built them a fabulous new website to prepare them from the relaunch. We wish them and their staff the very best for the future. Wolfhound Health & Fitness Gym - Mullingar

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