Ask yourself a question? How did you end up here? You must have been searching for how search engine optimization […]

Ask yourself a question? How did you end up here? You must have been searching for how search engine optimization (SEO) works or something closely related to that inquiry? Whether you used Google, Bing, Yahoo and all the other search engines to arrive here on this page, You will begin to understand how SEO ( Search Engine Optimization ) works.

SEO is all about the way you have your Titles ( Keywords ) and your content Organised throughtout your website. Ideally your Content must include good information along with all the keywords you want to rank for. Each piece of content must be informative and show a good flow of keywords that relate to your business website and also what users might type into the search bar to find that information. 

SEO is Basically focused at getting more Search Traffic to your website.

All business needs traffic Coming to their website but so many are not Optmised to attract Customers. There are many different factors when optmising your business website and I will list just a few that are a must before launching your new website.

Website Structure. 

With the introduction of the likes of upwork and , it is a lot more afforable to get a website built. The days of paying 10s of thousands for a business website are gone. The reality today is you can get a website built for a litle as a couple of hundred quid from many countries outside of Ireland.

Problem is a great number of these people thatr offer these services are not up to scratch and do very poor work. Ive seen many come to me over the years to fix such websites and in many cases a complete rebuild is necessary. 

Websites need to be structurally strong which means built well and correctly set up on your chosen server. They need to be secured and have all the right Policies and GDPR put in place. They need an SSL certificate in place so it is not seen as a potential threat to the visitor who wants to enter your website. 

Website Speed.

Website speed is essential both on desktop and on mobile. Slow websites are a big no no to the search engines. Google is the most popular search engine and their ranking are very much based on the loading speed of a website. Having the right Hosting Provider like Spiral Hosting and a well constructed and optmised website is the secret sauce behind any fast loading website. Get this right at the beginning and you are on a winner.


Navigation is another basic requirement for your website. It needs to flow nicely and is easy to understand and enjoyable to navigate around. If the visitor has any problems getting around the website , they will simple leave and go somewhere else. This is called 'bounce rate' which tells the Search engines how long the visitor stayed and where they left. This gives them a general idea of the quality of the website and the visitors experience.

Title of the website.

The title of your website is critical and must represent your overall business intent. Every title after that must relate to the main website title in its own way like an extension of its many meanings. Each Description on all pages must also reflect the main title and discription in some way. This enables google and the other search engines to properly assess what the website is all about and to make a determination of its quality and layout of information. 

Google Search Console

With the above mentioned implemented, you will have to submit your website to the Google Search Console and the other search engine consoles. This is you registering your website to them and then be indexed so they can feature your website on their Search engines correctly. All websites need to do this to start the ranking process.

You then need to submit a sitemap to each search engine to have your website crawled and monitered by each. When each Search engine has indexed your website it will see your titles, Content, Keyword Phrases, Relevant keywords, Images, Products, Categories, Tags and any blogs you have written that explaines your business in more detail.

Search Engine Rankings. 

So with all these measures implemented at the beginning, your business is in a very good place for search Engine Rankings. You have just carried out a basic technical SEO on your website and are set up to start attracting Customers and more search traffic to your business.

Blogs .

Blogs are problebly the most underrated and misunderstood Content marketing tecnique for ranking very well on the search engines. A simple blog with the right title, discription, Images and keyword phrases can reach 10s of thousands of potential customers.

If a potential Customer has a search query that you can answer and answer well then the search engines will make sure that this information is made available very favourably in the Search rankings. Do not underestimate the power of the blog as it is a very nice tool to target the client that you are looking for by answering a question they might have.  

Blogs are also a very good way to get your information out on social media channels. You can used them to share any video or blog that you may have and help you to link to other media channels.

Content is king.

Content is king they say so I always advise my clients to extensively write blogs about every aspect of their business and share that expertise to the people that are interesting in the information. Like I said before, there are many meanings to the main title of your business so blogs are the best way to explain that in detail.   

Make sure the title of each blog has a target keyword that customers want to know about and make sure it has relevant Content related to that topic.

The more quality content you have on your website the better the rankings you will have. The content has to be very good so dont be lazy about your information and have some images or video included if possible.


Links are also very important when trying to rank a website. Again, links are not understood very well and when I try to explain their importance, I correlate them to writing a book. People seem to understand links more with this correlation.

Links are basically linking your website like a web of information within a website and outside of it. Its a bit like the index at the very back of a book or a reference to another chapter within the text. The internal links are the references to other parts of the book or in the website's case , the links to other Blogs that have more information. External links are the index at the back of the book or links to more information outside of the book or an outside website for further information Related to the topic discussed in the information.

Having these links, give google a more in-depth look and how the content is constructed and the relevance of the links to further information on any given subject. This adds another ranking factor to a website and that is 'Authority' on a particular piece of information and its links to other authority websites of simular or more comprehensive information.

The last one are backlinks which is basically other websites linking back to you as a place of good information for their own readers. It is like someone reading your book and recommending it to others.

If the newspaper for example, wrote an article about your book, this would abviously reach more people. So when a high ranking website recommends you by linking to you this says the same and will reach many more readers.

Links are essentially sending you to more information about a particular subject or topic both within your website and outside of it . 


I could write many more pages of Content on SEO and how websites could easily use this to their distinct advantage. Once understood, this knowledge can be introduced step by step so this can be seen to be working in real time.

I have had the pleasure of working with some great companies and have implemented many of what I have just discussed. I have seen the results of this Search Engine Marketing formula for many businesses over the years .

Some businesses will go the route of Google ads for some quick results and short term traffic. SEO is for those who want to build a longterm steady flow of search traffic and do it gradually over time. Its not a quick fix type in Marketing but the building of a brand from the ground up and keeping it there with Good content so it remains at the very top of the search engine rankings.  

I hope you enjoyed "What Is SEO and How it Works" . I have some other blogs you might be interested in. I wrote one Blog on the correlation of SEO with Writing a Book Called SEO Explained In Simple Terms.

Please have a read of the next blog that takes a deeper look into the understanding of how SEO works. Leave a comment of you have any questions. I would be very happy to connect with you and answer anything you wish to discuss further.

Thanks for reading.

Seo Explained in Simple Terms is a Brief Explanation on how SEO works and how all the pieces fit together to make your Business More visible on Google.

There is a lot misunderstood about SEO in business so I have decided to give a simple explanation of what it is.

When I first started to do SEO work I was shocked at the number of businesses that did not have any SEO done on their websites. Many of them do not see that SEO was necessary and that just having a website was enough with no more needing to be done.

This was a huge mistake as a website is just like a book that has been written. Google and all the other search engines read your website like a person would read a book and determine whether its any good or not. If the title and description are not good on your website then the search engines will see it as not very interesting and your website will not rank high as a website of any interest. They will see it as not making a whole lot of sense in their indexing and will deem it as a poor website.  

The Correlation With The Book & Understanding SEO

The Correlation With The Book & Understanding SEO

Imagine you are a writer and you have written a book. You title it, you have a short description of what the book is about and depending on this information, people either buy this book or they don't.

So the writer needs to come up with a catchy title and a very attractive and interesting description so people resonate with this book and are Compelled to buy it.

This is a very good Correlation to the way SEO works on a website and how Correlating the two this is so important.  

You have the layout of the book, Pictures, Quotes and interesting chapters so the reader enjoys the whole experience and the meaning of the book. The same principle applies to any website. It needs to be carefully constructed, loads well and has easy navigation for the user or reader.

Then you have the content of the book and again the reader will determine whether this is a good book or not and will have their overall analysis of the entire experience. A website is no different and presents this content through its pages and blog posts. 

Every bit of information is indexed and analysed by the search engines to determine that value of that information and your overall ranking with them. That is just the beginning of the SEO story here.

The Power Of Reviews

The Power Of Reviews

Let's say that this book started to get great reviews and then people started raving about this book to others, that would make this Book very popular indeed with more people knowing about it and reading it. More people would be talking about this and all of a sudden this book is being spread on other platforms by a whole variety of people and organisations who give their opinions, Reviews and so the story continues.  

This is no different from a website that has great content and people want to talk about. The more people talk about it, the more the website is spread and the more reputable people see it and want to talk about it.

The search engines look at all the information and decide that this website needs to be ranked higher as this is what people are talking about and want to see. They know that people visit this website regularly, Comment on the blogs ( Content ) and share this content with their friends and colleagues.

This website becomes an authority and is also connected to other possible authority websites with a reputation for the same Type Content. In the SEO world, we call this backlinking, when websites are connected to one another by mutual respect and linking to one another through their URL link. This is like a CV in a way or an endorsement of the work a particular website are doing or stand for.

Content is King

Content is King

You can talk about algorithms until the cows come home but the reality is, Content is King in all worlds, Physical or Digital and the search engines are dialled into this at their core.

Some of you will attempt the world of Google ads and related ad platforms to be seen and pay for any high ranking but the quality of your content is far more valuable and more permanent.

The search engines can not afford to have anything less than the best websites directly under those who choose to pay for a higher ranking in Google ads and the rest. Their system simply wouldn't work without the constant quality Content from the authoritative websites that are the very reason why Search Engines exist.   

Your Business is about you, so Tell your Story

Your Business is about you, so Tell your Story

Your website is about you so make sure you tell the best story about you and your business. If you don't know how to do this then find someone who can help you tell your unique story online.

Find the very best (Web Developer ) to make your website flawless and looking aesthetically attractive to the potential Visitor.

Make sure that he, she or they have the passion to see your vision clearly and can present it the way you had envisioned it. Then find an editor ( SEO Specialist ) that can help you put your Title, Description, Pages and content together so you are viewed, reviewed, revered and referenced as a leading figure or business in your locality, County, Country or worldwide. 

It's entirely up to you how far you want to go. whether you are a big or small enterprise, your website has to be done correctly and in order, so people can understand and respond to it. 

SEO is the organising of all information and arranging it in a Constructed format so others can find this information, navigate this information easily and revere its information as something that is beneficial and needed by a particular targeted individual. 

Thank you

I hope you enjoyed this SEO Explained in Simple Terms. Please feel free to comment or share this information with others who might need this information. You should also take a look at SEO Specialist Mathew Woodward who I trained with, from 2019 to 2020. This guy has worldwide Awards for SEO and Blogging and I was lucky enough to be trained by him on one of his advanced SEO courses.

I have another Post that you may be interested in. It is titled 5 Digital Strategies To Put Your Company Ahead. It has some very simple steps to take if you are looking to stand out from other businesses. I hope you find something in there for you and that your business benefits as a result.

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